For our Original Advertisement we chose to base it off of a “taste the difference alternative milk” ad, in particular almond milk. Veganism has become a popular movement within our society in Canada and the United States. With any movement comes a demand for the product they need to sustain it. Vegan options need to be advertised so we made our own commercial for almond milk, an alternative to dairy.
The advertisement takes place in a dining style of room with a wooden table and yellow lighting. We had everyday normal people (actors) come into the room to taste test the milk. We give them the two glasses of milk, one contains almond milk and the other contains cow’s milk. The idea is that you won’t be able to tell the difference because they are so similar. Almond milk is healthier and cruelty free therefore if they taste the same why not go with the healthier and cruelty free option.
Our commercial demonstrates the psychological theory classical conditioning. Classical conditioning is demonstrated in our commercial through the association of improved health benefits of almond milk against cow’s milk. People associate calcium with cow’s milk which is one reason why people drink milk. So, if we associate health benefits in almond milk like calcium, than you get the same association that the 50 billion dollar dairy company uses.
The Aristotle appeals we have used in our commercial are pathos and logos. Logos is demonstrated in the facts about almond milk’s health benefits that are presented during the commercial. Pathos is demonstrated based off the emotions of humor and happiness.
In conclusion, our product targets the consumer demand towards Almond Milk as Veganism become a social norm within our community nowadays. Our product is designed to target this demand, attracting consumers to our product through the use of classical conditioning and the use of Aristotle appeals.
The advertisement takes place in a dining style of room with a wooden table and yellow lighting. We had everyday normal people (actors) come into the room to taste test the milk. We give them the two glasses of milk, one contains almond milk and the other contains cow’s milk. The idea is that you won’t be able to tell the difference because they are so similar. Almond milk is healthier and cruelty free therefore if they taste the same why not go with the healthier and cruelty free option.
Our commercial demonstrates the psychological theory classical conditioning. Classical conditioning is demonstrated in our commercial through the association of improved health benefits of almond milk against cow’s milk. People associate calcium with cow’s milk which is one reason why people drink milk. So, if we associate health benefits in almond milk like calcium, than you get the same association that the 50 billion dollar dairy company uses.
The Aristotle appeals we have used in our commercial are pathos and logos. Logos is demonstrated in the facts about almond milk’s health benefits that are presented during the commercial. Pathos is demonstrated based off the emotions of humor and happiness.
In conclusion, our product targets the consumer demand towards Almond Milk as Veganism become a social norm within our community nowadays. Our product is designed to target this demand, attracting consumers to our product through the use of classical conditioning and the use of Aristotle appeals.